While marketers are great at collecting massive amounts of data, it is hard to turn this information into effective campaigns. Email marketers are not data ...

Points, Bucks, Miles, Fuel, Discounts... With the many loyalty currencies out there today, companies need to know how to build a successful loyalty program ...

When evaluating email service providers, marketers should also be evaluating the email reporting capabilities of the platform and how well it does—or ...

If you’re an email marketer, you’re into analytics. You have to be. Email marketing offers up all kinds of data for analyzing, and it’s only by doing so that ...

When you’re deciding to switch ESPs or reviewing your strategy with your existing provider, there’s a huge amount to consider. It’s easy to get distracted by a ...

Marketers should always keep a keen eye out for the opportunities in the ever changing playing field of marketing. Changing customer behaviour requires new ...