Online publishers produce a ton of content and their challenge is to get this content in front of readers. Media companies often have limited resources and ...

With the latest release of my B2B Marketing Automation Vendor Selection Tool (VEST), I dived into data in search for additional things to share about it. ...

When looking for the best email marketing software for your unique needs, it is essential to create a list of features and functionality that you cannot do ...

Marketing Automation software previously might have been synonymous with email automation, but they are steadily becoming both more sophisticated platforms ...

IBM purchased SiliverPop recently for an undisclosed amount of cash. With annual revs hovering close to 100M for Silverpop, slightly more in 2014, I wouldnt be ...

The 2014 Marketing Automation Effectiveness and Performance Survey set out to measure the effectiveness and performance of companies using marketing ...

Marketing automation systems have reached that magical moment when people start to want one without knowing exactly why. That’s largely a good thing: most ...

When you hear about marketing automation and its discontents, the question pops up whether the level of dissatisfaction is any higher with marketing automation ...