Most marketers have a good feeling for the area of email marketing and it's possibilities. Zooming in on the B2B lead process, the possibilities on marketing ...

The playing field for marketing software has become very confusing over the years. Anyone who has seen infographics of Chiefmartec of the marketing software ...

Marketing automation is a proven method for managing and optimizing the entire customer experience. This software can help you measure the metrics that matter ...

Despite this growth and popularity of Marketing automation, many businesses are still unable to fully implement it. We’ve distilled the key ingredients for ...

When shopping for marketing automation technology, many marketing teams dive into the vendor selection process because they’re trying to fix a big problem in ...

Email marketing automation can be used in every stage of the marketing and sales process. It provides support with demand generation, sales and in retaining ...

Email has proven to be the most successful online marketing instrument. But sending emails will only get you so far. Customers will force 1-on-1 communication: ...

Although marketing automation solutions are more commonplace today, many marketers are still unsure how they differ from email service providers—and which will ...