Email marketing is highly measurable, that has always been one of its strong points. You can measure who opened and clicked in your emails. Who unsubscribed, ...

Going out to do a Request For Proposal (RFP) to find the right email marketing software or service provider (ESP) is often a laborious process, with little ...

In a world full of choice, a Request for Proposal (RFP) seems like the perfect process to find that Email Service Provider to meet all your goals. Or is it? ...

If you're searching for a right-fit email marketing solution, it is good to know what area of the market you need to look. The earlier you know where to look, ...

In email marketing it is very easy to get into a fixed pattern of daily activities for our email messages, content creation, sending. It’s day-to-day business ...

When selecting an email marketing agency, you want to meet with the different vendors face to face at one point. Especially when looking for an email agency ...

Map out your desired scenario with benefits. Create list of key features and priorities

Choosing an Email Service Provider (ESP) can be difficult. Very difficult if email marketing is new to you or your company. There are tons of questions to ...

I had the honor to talk to Mark Brownlow last week. He is one of the few independent journalists in the emailspace and a very respected one at that.  Via his ...

“What is the best ESP out there?” This question gets asked a lot. During a recent Focus.com roundtable, that bull was taken by the horns in what turned ...

If you dread having to go through the process of selecting an email marketing software system then you are not alone. It doesn't matter if you are only now ...

Usually, before a couple marries, they engage in hundreds of intimate, layered conversations, in an effort to establish realistic expectations and build a ...