Back in the days when I ran the regional office of a major ESP, pitching new business was a lot easier once I started listening to my head of sales. It was ...

I’ve been involved with email marketing for six years now. In that time, I learned email on the fly on the client side, and learned a ton while working agency ...

In the last article was all about Choosing the right behavioral email service for your business when planning to invest in behavioral email. This time we focus ...

Setting up and checking your email campaigns is one of the most important tasks in email marketing. I’m not talking about anything analytical, such as split ...

Marketers should always keep a keen eye out for the opportunities in the ever changing playing field of marketing. Changing customer behaviour requires new ...

Recently a great discussion arose in a noted LinkedIn group called Email Geeks about the potential benefits of an on-premise email solution, as opposed to a ...

There should be no email marketer that sends bulk mail via an Outlook desktop client or on a home-grown SMTP server that lacks reporting and tracking. That may ...

In this Email deliverability checklist we will see that the actual sending of email is one tiny step in a larger process of delivering email. There are a ...

Nowadays, most ESPs claim to run some form of behavioral/event-triggered email service. For any company looking to invest in this type of activity, finding the ...

An average of 106 billion spam messages go out daily and a further 188 billion email messages are sent. Getting your email into the inbox, when ISPs like ...

Even if you feel like you’ve outgrown your current provider’s capabilities, are unhappy with the level of support you’re receiving, or are looking for ...

Are email marketers getting the level of service they need for their brand’s email channel? That is the main question answered in the 2012 retail email ...