You are in the middle of choosing a new ESP and have narrowed your list down to a few – the ESP shortlist. They all seem to provide great service and good ...

"I'm switching to another ESP. Will my deliverability improve or get worse?". Of course you are expecting your open/clickthrough rate to consistently improve ...

What’s next in email marketing? What technology does a modern marketer need in the Amazon dominated world of e-commerce? The rules of the game are changing ...

In my years in IT, I’ve discovered a set number of issues that tend to pop up when it comes to writing an RFP (Request for Proposal) across many industries. ...

When searching for an email vendor, one of the bigger decisions is whether to go with a full-service or self-serve solution. A good full-service ESP can be ...

What drives your business? A fundamental question, but often forgotten. Most businesses exist to ultimately generate a profit and sales is the most direct ...

I have spent the better part of the last 15 years working in the email marketing space, selling technology to world-class companies. During that time I have ...

Maybe you are looking for the best email service provider there is for you, or your program has grown in complexity and you’re ready for more email integration ...

Contrary to popular belief, CRM and marketing software are not two words for the same thing. It is important to know the differences and overlaps ...

Why isn’t usability ranked higher among the factors to consider when searching for a new email service provider? In fact, why is there so little mention of it? ...

When you’re deciding to switch ESPs or reviewing your strategy with your existing provider, there’s a huge amount to consider. It’s easy to get distracted by a ...

If you have a full service ESP that is designing your emails, ensure they are serving up a fantastic User Experience. They need to provide the guidelines and ...