If you’re close to finding a new email service provider (ESP), signing the contract and starting to think migration, here’s my advice for you: Go slow. Moving ...

Running a successful email marketing agency is not just about running great campaigns. It is also about operational and cost efficiencies. So how do you work ...

When you hear about marketing automation and its discontents, the question pops up whether the level of dissatisfaction is any higher with marketing automation ...

In many articles about Email Service Providers and how to select email tools, the gigantic number of international ESPs is mentioned. Most often just to give ...

These days marketing systems are beginning to catch up to the hype. The level of integration we have always aspired is coming close. It is interesting to see ...

The world of apps (short for application, meaning software) is continuing to both grow and change, becoming a bigger part of the B2B world. Email service ...

In marketing (whether B2B or B2C), there is often reliance on third-party resources to help come up with ideas and/or to deliver a solution or result. ...

As the saying goes, “follow the money” and no one can deny the trend of marketing technology investments in both the public and private markets. Investors ...

Are you looking to Asia for expansion? Cloud and Saas based technology makes it easy to make the first steps, as far as deployment is concerned. Sandra Patton ...

All digital marketers can benefit from a clear understanding of what the business areas are that demand their attention. After pondering trends in the digital ...

If you’re an email marketer, you’re into analytics. You have to be. Email marketing offers up all kinds of data for analyzing, and it’s only by doing so that ...

What can we expect to see in the Future of email marketing? Everybody is eager to know what will be the changes that lie ahead at the junction of email ...