When looking for the best email marketing software for your unique needs, it is essential to create a list of features and functionality that you cannot do ...

Software platforms getting easier to use, yet many companies still rely on third parties for services. There are pros and cons to having an ESPs for services ...

If you’re doing enterprise email marketing or email that is in some other way complex--maybe highly segmented for example--you might find that your ESP can’t ...

Email marketing teams are under resourced. The result is that many companies rely partly or entirely on third parties for services. Services an important ...

If you’re doing an email service provider comparison, you might have noticed ESPs tend to fall into three categories: those for SMBs, the mid market, and the ...

Impressions are important. Your business is important. Newsletters are a great way to promote your services. They are often the first concrete contact point ...

Seamless integration. This combination of words will be a must-say about every future app or tech solution. Technology is getting more sophisticated, ...

If you thought choosing the new email service provider was a daunting task, now you’re on to the next one, which might be just as daunting: Making the switch. ...

Many organizations use deliverability as a data point when selecting an email service provider. Unfortunately there are a number of myths about deliverability ...

Split Testing. You know you should be doing it all the time, but how often is it actually done? Chances are, that all depends on how easy it is to actually set ...

Marketing automation systems have reached that magical moment when people start to want one without knowing exactly why. That’s largely a good thing: most ...

Cost cutting is top of mind for many companies and one way to easily cut costs in an organization is to stop sending paper. This means getting customers to ...