We recently published the first ever EMAIL MARKETINGscape. One of the key objectives behind publishing the scape is to demonstrate just how vast and ...

Hiring an email marketing agency might seem pretty straight forward, but you don’t want to end up with an email marketing agency that is “not getting it” when ...

In today’s networked economy, a suppliers' hiccup can very well leave you with the broken pieces of missed conversions or - even worse - disappointed clients. ...

Although marketing automation solutions are more commonplace today, many marketers are still unsure how they differ from email service providers—and which will ...

Basic and advanced tracking for emails is crucial for any successful email strategy. Unfortunately, all too often the repertoire of tools an ESP is missing is ...

If you love how a business or celebrity handles their digital and email marketing, you may just fall head over heels for the email marketing service they use ...

The RFP. The Request for Proposal. The standard and most-often used way to begin the process of finding an email service provider, either to replace an ...

What will be the most interesting developments for ESP and marketing software for the coming 3 years and what can the marketer expect to see in the coming ...

Email vendors are increasingly offering platforms with more multi-channel functionality to give marketers a more holistic view of their customers to send more ...

Choosing the right ESP for you and your business can feel like it fits into life’s major stressors: divorce, death, moving… Okay, Okay, that may be a tad bit ...

You know it’s time to switch email service providers - you’ve heard that others offer smarter features, greater benefits, or more attractive packages. But ...

In recent years the amount of “Must have”-marketing software has grown explosively. It seems like every month new tools are developed that you as a marketing ...