During marketing software purchase IT often has a large casting vote, going for structure and control. But in the ideal world the marketing department should ...

One of the most important parts of a cloud email marketing solution is the customer support pinned to the tool you are paying for. Let’s be honest, the more ...

As email service providers (ESPs) continue to evolve, new, advanced ESP features are continuously being released. However it isn’t funny if these get in the ...

Despite this growth and popularity of Marketing automation, many businesses are still unable to fully implement it. We’ve distilled the key ingredients for ...

When shopping for marketing automation technology, many marketing teams dive into the vendor selection process because they’re trying to fix a big problem in ...

Email marketing automation can be used in every stage of the marketing and sales process. It provides support with demand generation, sales and in retaining ...

When evaluating email service providers, marketers should also be evaluating the email reporting capabilities of the platform and how well it does—or ...

Email could very well be the best bang for your marketing buck. So you want to jump on the bandwagon right now. You’ve picked a handful of email marketing ...

Comparing email service providers based on their Application Programming Interfaces (APIs) is like comparing a Thai restaurant to an Italian one: It’s not a ...

Email has proven to be the most successful online marketing instrument. But sending emails will only get you so far. Customers will force 1-on-1 communication: ...

Data-based marketing has evolved tremendously over the last decade. A wave of new channels and technologies today require marketers to manage a new and vastly ...

When it comes to selection and implementation of Email marketing software, it isn’t easy to gain experience. Most marketers can count the selections they will ...