Marketing automation is all the rage these days. But how straightforward and foolproof is it really? Can you just plug it in your online store, sit back and ...

We are in the midst of such sweeping change right now in the world of digital marketing that it can sometimes be hard to keep up. We work closely with many ...

Finding the best email newsletter tool is vital to gaining the most interest in your business easily. Through email marketing your clientele know what’s on ...

If you’re reading this article, you’re either intrigued or already seriously looking to find the best Recommendation Engine for your email marketing program. ...

In a hyper competitive market, it’s worth investigating solutions that extends your existing services and can turn you a profit. Will a white label email ...

Over many years of running email programmes for retailers it has become apparent that a lot of retailers don’t realise that they need certain features and ...

“Micro-targeting,” “hyper-personalization,” “individualized insights” and “one-to-one marketing” are some of the “buzziest” of the “big data” email marketing ...

Marketing automation is a proven method for managing and optimizing the entire customer experience. This software can help you measure the metrics that matter ...

Nearly fifteen years ago, I took over a direct marketing team at the online division at Nordstrom. This was not a high performing team, by any definition. ...

Recently, I wrote about avoiding the distractions of “shiny things” when choosing a new email service provider. After posting the article some people contacted ...

Please don’t burn me at the stake for what I’m just about to say, but I really need to be honest with you. I love the idea of open source and free software ...

Email marketing automation can help you in achieving higher conversion rates. This does not mean that it’s only suitable for sales. What can marketing ...