Marketing automation software has been steadily climbing in popularity over the past decade. That’s because it works. Maybe you’ve heard there are some ...

It is official, the first edition of the Email Marketing Software Buyer’s Guide is now released. The report, written by an all-star team of 4 International ...

When you find the right email marketing partner, they become an extension of your in-house marketing team. How does that work? Let’s review the topics that ...

There is always movement on the email marketing software market. Marketers look for vendors with the best mix of policy, price, features and performance. At ...

There are those ESPs that always seem to be in the limelight…you know, those bigger-than-life companies with marketing budgets that can fund user conferences ...

Points, Bucks, Miles, Fuel, Discounts... With the many loyalty currencies out there today, companies need to know how to build a successful loyalty program ...

When going for a new email service provider, the time to ask questions about migration and implementation is well before you sign any contracts. Do you really ...

There’s no doubt that marketing tech can significantly increase revenue and engagement. Before you invest, it’s a good idea to check your shortlisted ...

Choosing to have a dedicated IP address is often preferred by businesses who want full control of their brand send reputation. By choosing a dedicated IP with ...

The market offers plenty of advanced functionality that you should be considering — as long as it’s something you’ll use. Here’s a short list of our favorites ...

The email marketing world is full of open-ended questions. How should I phrase a subject line? What's the best time of day to send out an email? What kind of ...

The playing field for marketing software has become very confusing over the years. Anyone who has seen infographics of Chiefmartec of the marketing software ...