During any sales process, the people selling to you can largely impact your final decision. However, during the process of choosing a new ESP, the person ...

Choosing an Email provider is not an easy task. There are hundreds of email marketing tools and apart from few exceptions, they all seem to look quite the ...

In part two of the future of marketing software we asked our panel of experts what development in email marketing and marketing automation tools is going to ...

Every business faces challenges with keeping its sales and marketing processes flowing. The right service provider can help address that immediate problem and ...

What will be the most interesting developments and trends in the coming years? We asked industry experts for their views on the future of Email Marketing & ...

Most marketers see the value in email marketing, but if you’ve never done it before, you may have some trouble figuring out how to get started, or who should ...

Most marketers have a good feeling for the area of email marketing and it's possibilities. Zooming in on the B2B lead process, the possibilities on marketing ...

Virtually all ESPs look like cool shiny new things when you first meet them. Until you peer behind the curtain to stare in the face of unthinkable, ...

Data. You know you need it — a lot of it. But once you’ve got it, then what? What are you supposed to do with it, and how? And what role does your email ...

Marketers these days must be able to show returns and justify the investment in new email technology. At the MarketingSherpa summit Diana Primeau, Director of ...

It’s widely recognized that email marketing teams are under resourced. The result is that many companies still rely partly or entirely on third parties for ...

Comparing email service providers can be a little bit like shopping for a new car when you don’t have a certain make and model in mind. Buying a “car” can mean ...