Forrester Research released their latest version of the Forrester Wave Email Marketing Email Marketing Service Providers report Q3 2016. The report gives an ...

While marketers are great at collecting massive amounts of data, it is hard to turn this information into effective campaigns. Email marketers are not data ...

An ESP may look good on paper and have the right technology, but whether or not you’re going to work harmoniously together is another matter. The Request for ...

You know how it is… Things are going along smoothly in your ESP relationship, but little by little, it’s getting a tad bit bumpy. A small glitch here, a tiny ...

We’ve all attended conferences, workshops, and online discussions, which focus on improving customer retention, boosting engagement, and getting those ...

Whether you are just branching out into email marketing, or you are considering changing your email service provider, there’s always a number of factors to ...

The number of email service providers a brand uses to send its emails reveals a lot about their email program—how sophisticated it is, the size of their email ...

The big challenge for email marketers is to systematically improve financial performance and customer engagement. Smart marketers are now focussing on several ...

As a part of the work we do with organizations to help them choose the best email service provider (ESP). Email marketers regularly ask, “What do I need to ...

A Marketing stack is the collection of marketing technologies used by a company to achieve its marketing objectives. The topic is becoming a big deal as ...

Imagine that you are the boss in a successful e-commerce company. Your sales are OK, but there is room for improvement. Your head of marketing thinks he is a ...

Over the years an amazing variety of tools has emerged to help email marketers do their jobs better, whether it helps them write better content and subject ...