I don't need to tell you personalization is imperative, nor that personalization no longer means using "dear ", right? Today, personalization means right ...

76% of marketers have business needs that are unmet by their marketing agency. This is a very interesting finding. All marketers would think of an agency as a ...

Some messages are so important you should be able to prove they were sent. Does this apply to ‘important’ emails sent to your customers? It does for ...

The decision has been made to switch to a new Email Marketing Provider. Maybe you’re still looking for the new ESP or maybe you’ve signed the contract and the ...

Cloud-based interest in email infrastructure is trending up. Will on-premise be totally replaced in the future? The statistics are certainly in line with ...

With so many marketing automation providers in the marketplace today, it can be difficult to know where to begin when it comes to selecting an ESP to meet your ...

Choosing an email marketing vendor might seem like a daunting task. Products and roadmaps among well-established ESPs might start to look pretty much similar, ...

Some businesses prefer to use RFPs (Requests for Proposals) when selecting a new ESP or Marketing Automation vendor, because it standardizes the process of ...

If you’ve been with your Email Service Provider for a while, it’s possible that the relationship has gotten…comfortable. Here are four strategic fire-starters ...

For some organizations, RFPs are the only reliable way to search for a new email service provider. For others, RFPs can be complicated, costly and of ...

When trying to find the right email marketing software, we often look at a platform’s feature set, but we should also pay particular attention to a vendor’s ...

As an email marketer, you are trying to make the most of the possibilities of your existing Email Marketing software, regardless if you’re a newbie or a ...