According to Forbes, Ecommerce's share of commerce will be double compared to 4 years ago. So, no matter what ecommerce type you pursue, it’s anyway a smart ...

Have you investigated if your email service provider is on the right side of the law with the new GDPR? Under GDPR being compliant means that you need to ...

In the increasingly dynamic digital world, brands compete for their audience’s attention in every space – particularly through email marketing campaigns. So ...

Digital marketing is constantly evolving in technology, marketing strategies, and tactics. It is a challenge to keep up. To gain insight into the shifts and ...

You know customer support is important when choosing an Email Service Provider (ESP), to ensure you get the service you expect (and you’re paying for). But do ...

2018, Year Zero for GDPR In 2018, important changes will be made to the regulatory landscape for the protection of personal data in Europe. The General Data ...

What is the best solution when choosing a high volume MTA? When selecting a Mail Transfer Agent (MTA), it is not just a technical question, it is important to ...

Just like identical twins, ESPs look very much the same at first sight. They all have similar features. And say they can do data management, reporting, content ...

As you work your way through the buying process when choosing a new email vendor or ESP, you will get to the point where you want to see the platform live: the ...

In a recent post, I talked about the Customer Data Platform (CDP) as the natural evolution from Marketing Automation. Several people asked what a good CDP ...

Email marketers want to maximize the value of their email campaigns, but many marketers lack the budget, resources or expertise to create campaigns that ...

I often see businesses choosing email service providers (ESPs) based largely on price. Later, they discover that ESP wasn’t so cheap after all, for various ...