Transactional emails are often the most valuable emails you can ever send. Deliverability is highly important, because you don’t just want them to arrive: you ...

As a business manager you may be wondering about the skills needed in an email marketing team. Or maybe you are looking to go deep into email marketing ...

Email targeting is what gives email marketing its incredible ROI. By this point, you’ve heard about how powerful email marketing is. You’ve seen one of the ...

Last year the Customer Relationship Management software (CRM) market grew 15% compared to a year before. This is very logical. Customers and new laws ...

Knowledge is power. In my many years as a marketing strategy consultant, I gave and saw a lot of training. But not every training is the same. It's important ...

Forrester Research released their latest version of the Forrester Wave Email Marketing Email Marketing Service Providers report q2 2018. The Wave report gives ...

Data continues to be the absolute bedrock of good email marketing. The role of the ESP had to change to keep pace with the modern digital world, so we moved ...

What are the two most fundamental reasons for deploying marketing automation in your B2B company? Which marketing automation functionality are you actually ...

We’re dealing with an odd gap in the email service provider (ESP) industry these days because buyers are reluctant to open up about what they really need. ...

Marketing automation can be tricky, practically speaking. A new marketing automation platform doesn’t automatically lead to a new way of working. Here are five ...

There has been a massive ressurgence in behavioral email as email marketers realize customers are increasingly savvy and no longer happy with the 'same ...

Meet the email industry at the CSA Summit 2018 and get involved in discussions on current trends, deliverability, trends, legal and email innovations.