Customer Data Platforms are getting a lot of attention amongst data-driven marketers. If you are not familiar with the CDPs, the important points to know is ...

The perils of “too much tech” can be felt through every business that is dealing with the issue right now. Most marketing organizations use 6-10 different ...

WordPress is the most popular CMS. Many Email Service Providers (ESP) offer some type of WordPress email integration, but that doesn't mean they are a good ...

Partnering with an email service provider will be one of the biggest decisions you and your company can make. There is so much is riding on your choice. But ...

There are quite some factors that have an influence on whether a marketer would want to change their ESP. It can be due diligence (such as looking for better ...

When to use a custom email template design versus a pre-made email template for your email marketing campaigns? This is an important decision. Both custom ...

There’s no question that selecting the right email service provider (ESP) for your company is a major decision. But finding the Email service provider is only ...

As a high volume email marketer that sends more than a couple of millions of emails per month, you can be concerned about your campaigns or email copy. But ...

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If a company is to leap forward in a data-driven marketing world, the first point on the agenda is to do away with unnecessary gatekeepers and bottlenecks. ...

In choosing the right email platform, it is worth to focus on the types of email template editor potential platform offers. Find out how much ...

How do you get more ROI from your email marketing campaigns? Is it all about what you write and send? Not really. Your email ROI is influenced by the very ...