If you work in a company that invests a lot in martech, chances are you’ve got a towering technology stack. Each platform is bought to offer a solution. But ...

A successful triggered email programme might very well be the most engaging tactic in your marketing toolkit. But how to get started and select the best ...

The constant evolution of the landscape represents how key email marketing and ESPs are to the martech world. Changes - from where we sit - aren’t always in ...

During an ESP selection most email marketing professionals would secretly want to get WOW-ed and swiped off their feet by what the email software offers. Some ...

Now that MarTech platforms are starting to offer pre-built email automation campaigns, what are the best cmapaign examples? When should you take pre-built ...

When email marketers go through their ESP selection process, they often use what are known as “emotional shortcuts”. These can slip in without the marketer ...

Many marketers dread the RFP; often, so do the vendors, Does it have to be that bad? There are ways to hate the RFP less, both on the client side and the ...

Is the aim of your daily business to achieve the best possible outcome from sending commercial emails? 10-12 April our friends at the Certified Senders ...

Trying to pin down the right ESP, can be tough. ESPs makes promises and offer their feature sets at varying price points. But does more expensive also means ...

Choosing a new email service provider (ESP) is no walk in the park. A well-managed RFP process gives email marketers the very best chance of making the right ...

Do you need a complete all-in-one marketing suite with all your marketing functions on a single dashboard? Or would you be better off with a Best-of-Breed ...

AI is getting a lot of attention in marketing. What the best AI category for email personalisation? Tools and techniques will largely depend on your own ...