If your subscribers are different, why treat them all the same? We look at the different email segmentation tactics, per industry AND how email segmentation ...

If you’re serious about eCommerce personalization, it needs to be on the top of your list when selecting marketing technology. But what is the best approach ...

There is a growing concern about data security. Your business needs to keep a close grip on data security now more than ever. In this article, we ...

As an email marketer, one of the most important relationships you’ll have is the one you have with your email service provider, or ESP. This is becoming even ...

Everybody is talking about the Major trends in MarTech, but most marketers would be helped with a more practical approach with some tips to give direction to ...

How many Email Service Providers (ESPs) should we put on our shortlist? If a marketer is selecting a new email marketing company sooner or later this question ...

If you don’t use customer relationship management (CRM) and marketing automation tools, you’re leaving money on the table. But do you need both? Learn what you ...

Web push notifications are a great way to promote your content and products. As more companies are considering it, this article will help get insights into the ...

You might still think of Customer Data Platforms as emerging, but there is a lot of experience in the market. 7 experts share their secrets on best ways to use ...

Selecting a new email marketing software is hard enough when you know what you should focus on. But without the right outside help, many RFPs will fail ...

Many businesses would love their customers to stay engaged throughout the customer journey. This calls for automation and a special kind. With email workflows ...

There are many choices for a new email marketing or Automation solution. A few systems are “open source” and these are getting quite popular. Why should you ...