Email vendor Selection Articles
Here you will find the articles to help select, manage and evaluate your email service provider.
RFPs and your Procurement team: A must-read survival guideOne topic that doesn’t get enough consideration is the role that your procurement team should (and shouldn’t) play in your RFP. When it comes to RFPs, you might not have a whole lot of choice about whether or not to involve procurement. Understanding what procurement does well, and doesn’t do well, will be critical to the outcome of your RFP.
Sending Attachments with Transactional Emails (Ultimate guide)Learn everything about sending attachments in email marketing and transactional email. This guide will help answer all the questions you might have about sending attachments in commercial and transactional emails. Attachments in emails have technical limitations, but using them can increase the value and the usefulness of your emails.
Forrester Wave Email Service Providers 2020 – our analysisThe latest Forrester Wave Email Service Providers report, Q2 2020. The Email Wave splashes its review on email marketing service providers in the Enterprise B2C marketing segment. Email service providers are billed, interrogated, surveyed, demo-ed scored, ranked, and strip-searched before being placed into the final Wave by Forrester. The report has a Wave graph but also a paragraph dedicated to each vendor included.
Going from an email marketing database to marketing automationSo we’ve got the real-time email marketing database in place, but don’t be fooled to think that’s the whole answer; it’s what you do with the data that sets your marketing automation efforts apart from what others will be doing. Once you know what level of marketing automation you want, it is much easier to […]
Email segmentation tools and tactics – what do they really look like?If your subscribers are different, why treat them all the same? We look at the different email segmentation tactics, per industry AND how email segmentation works in several Email marketing services. Join the new age of email marketing segmentation that converts.
Going all-in with eCommerce personalization? Consider these 4 things first.If you’re serious about eCommerce personalization, it needs to be on the top of your list when selecting marketing technology. But what is the best approach to evaluate your options?
How to know if data in your marketing automation software is secure.There is a growing concern about data security. Your business needs to keep a close grip on data security now more than ever. In this article, we explain one of the best ways of making sure that happens.
5 Signs Your ESP Is no Longer Your Valentine…and 1 Thing You Can Do About ItAs an email marketer, one of the most important relationships you’ll have is the one you have with your email service provider, or ESP. This is becoming even more true as ESPs evolve into sophisticated marketing platforms, or become integrated with other platforms for omnichannel marketing.