Email vendor Selection Articles
Here you will find the articles to help select, manage and evaluate your email service provider.
MailerLite vs Mailchimp: Which is Best in 2024?Mailchimp is one of the best-known email marketing tools. But best-known doesn’t always mean the best. There are plenty of alternative email marketing software, like MailerLite. Find out how these tools compare.
What is a Sales Funnel? Stages, Examples & How to create oneWhat is a sales funnel? The term comes up in almost every discussion about sales, revenue optimization, and business growth. But what exactly does the term sales funnel mean?
SMTP Settings: How to Configure an SMTP ServerSetting up SMTP for an email client is easy. You'll just have to open your email software and add the right SMTP parameters in the settings window. Learn which parameters you need from this short guide.
How to Create HTML Email With and Without Coding (Full Guide)Inboxes get crowded. If you’re going to have the impact you want, you need your emails to stand out from the crowd. Learn how to create good-looking HTML emails from scratch with and without coding.
A Complete Guide to Email List RentalEmail is one of the best ways to connect with your audience. But it can be difficult and expensive to build a large email list. You may have considered email list rental, but is it right for you and where to start? Let's have a detailed look at email list rental.
What is Email Scrubbing and how does it Boost Email Deliverability?Your email list is one of your biggest assets. Unfortunately, not everyone on that list is an active subscriber. Remove inactive subscribers and duplicate emails with email scrubbing and focus on engaged subscribers.
What is a Digital Marketing Agency and What Does it do?You may be wondering: What is a digital marketing agency, and what work does it do? And as a second question: Does it make sense to outsource and what types of digital marketing agency will work well for me.
Forrester Wave Email Service Providers 2022 – our analysisForrester Research released the latest version of their Forrester Wave Email Service Providers report, Q1 2022. The Email Wave report gives an overview of email marketing service providers in the Enterprise B2C marketing segment compared to each other.